Branding
UCF Student Government (SG) comprises over 150 individuals, represents over 70,000 students, and disburses a budget of $21 million annually. With three branches and dozens of committees, creating a unified brand for SG proved to be a huge undertaking. When I started as Graphic Design Coordinator in SG, the organization had just released a new logo design. My goal was to complete this rebrand, making it work well with UCF's brand while maintaining the individuality of the organization and its components.
With a new primary logo, I adopted the Unit Identity Lockup given to us by UCF Marketing as a secondary logo and developed a typography convention for writing our name as a signature as well as an inverted logo for dark backgrounds.
I created window frostings and signage for our office space, SG uniforms, a tablecloth design, and an agenda template. Rounding off this project was an animation of the SG logo to be used on social media platforms and in videos produced by SG.
Student Services
I created a set of general promotional graphics that have all the services SG offers that a typical student would care about. For this project, I drew on my experiences in SG to condense all the services offered by SG into an easily understood set of graphics.
Impact Awards
Impact Awards is an annual awards banquet to honor the dedication and hard work put in by UCF's student leaders over the course of the academic year. Individuals, organizations, and events can be recognized at the Impact Awards. The in-person banquet is invite-only, so the graphics targeted toward the general UCF community emphasize nominations and the livestream, while the invite asks for an RSVP. This set of graphics is special to me since I was named the 2021-2022 Creative Services Member of the Year at the event.
Sustainability Stars
Sustainability Stars was an event hosted virtually as part of Earth Justice Week by Student Government. This event was a panel featuring individuals working in sustainability and provided an opportunity for students to know more about the field. In addition to the graphics for this event, I also made a logo and branding for the week of events which was used by designers across campus.
