Brand Assets
UCF Student Government (SG) comprises over 150 individuals, represents over 70,000 students, and disburses a budget of $21 million annually. With three branches and dozens of committees, creating a unified brand for SG proved to be a huge undertaking. When I started as Graphic Design Coordinator in SG, the organization had just released a new logo design. My goal was to complete this rebrand, making it work well with UCF's brand while maintaining the individuality of the organization and its components.
With a new primary logo, I adopted the Unit Identity Lockup given to us by UCF Marketing as a secondary logo and developed a typography convention for writing our name as a signature as well as an inverted logo for dark backgrounds.
I created window frostings and signage for our office space, SG uniforms, a tablecloth design, and an agenda template. Rounding off this project was an animation of the SG logo to be used on social media platforms and in videos produced by SG.
Student Services Promotion
I created a set of general promotional graphics that have all the services SG offers that a typical student would care about. For this project, I drew on my experiences in SG to condense all the services offered by SG into an easily understood set of graphics.
